Why Every Small Business Needs a Digital Co-Founder

Building a business is a thrilling but demanding journey. Founders are expected to wear many hats—visionary, marketer, product designer, fundraiser, operations lead—all while navigating one of the highest-risk environments in business. Finding a co-founder with complimentary skills to yours and who shares your vision, is crucial.

However, when it comes to fundraising, it’s a real challenge. Very few small business owners have experience in obtaining investment as evidenced by fewer than 10% of applicants, worldwide, securing funding. Why? Because most small businesses aren't fundable when they first pitch. They don’t meet investors’ eligibility criteria, lack traction, have team gaps, poor product-market fit and/or unclear financial plans - and so on. For 90%+ of founders, it’s therefore disappointment, frustration and a lot of wasted time and money in applying which they can ill-afford.

So, what if you or your co-founder don’t have proven, fundraising abilities? Enter Pitchago, which provides a Digital Co-Founder for Growth & Investment: an AI-powered ally that helps startups become investment-ready and here’s why every startup should have this alongside when it comes to fundraising.

1. Unbiased, Always-On Support

If you or your co-founder(s) lack fundraising experience, the digital co-founder is available 24/7 to provide independent, impartial guidance. If it’s your first time applying, and/or you don’t really know your business weaknesses, need to refine your pitch or benchmark your business model, the digital co-founder offers consistent, reliable support when you need it most. It provides a comprehensive and ongoing, assessment of your business covering 16 key areas that investors, analyse. It also provides an investability rating, identifies gaps in your business model and helps you fix them, before you apply for investment.

2. It’s pointless applying, until you are Investment - ready

Fundraising is one of the hardest aspects of startup life. If you apply before you are investment-ready, you will not get funding. Period. Less than 15% of founders seeking funding, attend accelerator programmes because they can’t afford the time.The digital co-founder, on the other hand, is available 24/7. You can access at home, at your leisure, whenever you like and it helps you get investment - ready by:

• Assessing your team, traction, market size and readiness etc,

• Scoring your business against investor criteria,

• Generating automated tasks to fix weaknesses and improve your score,

• And when ready, provides direct access to circa 6,000 investors.

With this kind of tailored service, you’ll dramatically increase your chances of being funded.

3. Cost-Effective Expertise

Hiring consultants, growth strategists, and analysts can be prohibitively expensive. The digital co-founder replaces or supplements many of these roles at a fraction of the cost, offering AI-driven evaluations that are continuously updated. Fundability offers a free, initial assessment. A one-off, deep-dive assessment is only US$39 and for ongoing assessment, it’s only circa US$21 monthly. Cancel at any time.

4. Learning as You Go

The digital co-founder acts like a mentor experienced in fundraising and growth. it teaches you as you build and grow. With interactive feedback, guided tasks and performance tracking, it helps you grow as a founder while you grow your startup.

Final Thoughts

In today’s world, you cannot professionally operate without online tools such as email, word-processing and a CRM, so why launch a startup or try to scale your business without a tool to help you obtain the funding you need to grow?

Pitchago is bringing the future of startup support into the present. Whether you're a first-time founder or a seasoned entrepreneur, the digital co-founder can help you avoid costly mistakes, rectify business weaknesses, obtain funding and stay investment-ready. If you’re a small business owner founder seeking funding, I strongly recommend you check Pitchago, out. You can find them at https://www.pitchago.com