Why Sending Your Pitch Deck First Is the Wrong Way to Seek Investment

Most early-stage startups believe that raising investment starts with crafting a sleek pitch deck and sending it to potential investors. It’s an understandable assumption—after all, decks are what investors ask for and see, first. But here’s the hard truth: this approach is why over 90% of startup funding applications get rejected.

The reality is that fundraising doesn’t begin with pitching—it begins with understanding your own business, inside out. Before you ever show your idea to an investor, you need a detailed, independent assessment of your business. Why? Because investors invest in confidence and clarity. They want to know that you not only understand your business model but also recognize its weaknesses and have a plan to fix them.

A deep-dive assessment helps you:

• Identify hidden weaknesses in your business model

• Pinpoint areas that need improvement before seeking funding

• Prepare compelling, credible stories for investors

• Avoid wasting time and money on applications that will likely fail

Pitchago, makes this step affordable and actionable. For just US$39, you get a thorough one-off, independent evaluation of your business across 16 key business areas from founders/team to financial metrics. And for US$ 21 monthly, you get a roadmap on how to strengthen your startup to increase your chances of securing investment.

Think of it this way: sending your pitch deck without understanding your weaknesses is like taking a test without studying. Sure, you might get lucky—but most often, you fail. Start with a solid assessment, fix what needs fixing, and then approach investors with confidence.

Your funding journey doesn’t start with a pitch deck—it starts with knowing your business better than anyone else.