Why Founders Should Arrange an Investability Assessment

Been turned down for investment? You're not alone - over 90% applications are declined. Investors are overwhelmed and most pitch decks go unread or get rejected within seconds. That’s why founders are now sharing their investability assessment and scores alongside their pitch deck. It’s like a credit score for startups: a detailed review of 16 critical business areas that shows investors you’re serious, prepared and investable.

Early-stage investors are now starting to ask for these and assessments are on the way to becoming a new "norm" in fundraising alongside pitch decks. They help investors reduce the time spent on assessing applications and smart founders are sending them before they’re asked. They stand out from the crowd as being more credible and professional and avoid wasting time and money by applying before they have a good “readiness score”.

The Problem: Why Startups Fail to Raise Investment

🔴 Lack of investor alignment – Many founders pitch to investors without fully understanding their criteria. 🔴 Weak business fundamentals – Investors reject startups due to unclear financials, market validation gaps, scalability concerns and /or for many other reasons. 🔴 Poor pitch materials – A great idea and pitch deck is not enough; founders need a compelling and well-structured investment case with an independent assessment of their investment readiness. 🔴 Unrealistic expectations – Many founders overestimate their valuation, funding needs, or growth potential.

The Solution: Investability Assessments

An investability assessment helps founders identify and fix key gaps before pitching to investors. It provides a clear, objective evaluation of your startup’s investment readiness, helping you identify weaknesses, refine your pitch, and increase your chances of securing funding.

It evaluates 16 key business areas including:

✅ Market traction & validation – Do you have enough proof of demand?

✅ Business model scalability – Can your business grow profitably?

✅ Competitive differentiation – What makes you unique and defensible?

✅ Financial health & projections – Are your numbers realistic and investor-friendly? ✅ Founder & team strength – Do you have the right team to execute your vision? ✅ Investor fit & fundraising strategy – Targeting the right investors with the right approach?

By getting an investability assessment, founders can:

·         Avoid rejection – Address issues before approaching investors.

·         Save time – Focus on the right investors and improve pitch effectiveness.

·         Increase investor confidence – Show that your business is investment-ready.

·         Refine your fundraising strategy – Improve your valuation, financials, and positioning.

·         Turn investor feedback into action – Get expert recommendations on how to improve.

How Founders Can Use Investability Assessments

✔ Before Fundraising: Ensure your startup is truly investor-ready before reaching out. ✔ After Investor Feedback: Address rejection reasons and improve your approach. ✔ As a Competitive Edge: Stand out from other startups by demonstrating preparation.

Conclusion Investors are looking for de-risked, high-potential startups—an investability assessment helps you position your business for success. By proactively identifying and addressing weaknesses, you can raise capital faster, secure better investment terms, and increase your chances of building a scalable business.

Want one for your raise? Let us make your startup investment-ready!